In Gold we Trust launches gender neutral collection
In Gold we Trust launched a new gender neutral collection in the Jimmy Woo on Friday, April 19, which will be available in stores from May 1. The gender neutral collection consists of hoodies, t-shirts, shorts, polo shirts and swim shorts.
“We have tried to create a picture with this collection and accompanying campaign image, whereby it does not have to matter who or what you are or with whom you have a relationship. Every form of love must be accepted, whereby orientation or skin color must not in any way stand in the way of love, says designer Eric Franzel.
The brand that originally comes from the Netherlands is very popular among young people. In Gold we Trust they have a tough image and with this new line, they are taking a new path to make it accessible to everyone. The launch was all about diversity to show that everyone is equal and that we can all love each other for who we are.
The new line of In Gold we Trust will be available from May, including at the Bijenkorf, winkelstraat.nl and Tip de Bruin.